Hey, I am Eddy!

I use design as a way of thinking, agile as a way of working, and performance as a way of leading. I have 17+ years of experience driving products, services, teams and brands to new exciting playgrounds through strategic visual experiences.

I constantly push the limits of my skills. I believe that helping others develop their own excellence is the key to successful collaboration. My colleagues describe me as energetic, thoughtful, open minded and really effective in what I do.

Get in touch: hello@eddysalzmann.com

A History of fun

Lead Product Designer

Feb. 2022 – present, Berlin Germany

Building 3D Software

Lead Product Designer

Oct. 2021 – present, Berlin Germany

Building a scalable design system

Head of design

Nov. 2020 – present, San Francisco USA

WILD.AI is looking to solve the issue that the medical world has widely considered women as another version of men (80% of research done on male mice!) – whereas women are.. very different! 


May 2020 – present

Helping designers around the world getting back on the feet due to COVID layoffs.

Lead Product Designer | UX & Service Designer | Developer (Freelance)

Jan. 2018 – present, Stockholm Sweden

At AddSecure, I work closely with the technical department on realizing great products and services for their customers. These services include B2C and B2B apps focusing on managing property alerts and interactions. My work includes:

  • Lead Product Design for several security-driven B2C and B2B apps
  • Brand consulting for the general branding direction

Lead Product Designer | Service Designer | Developer (Freelance)

Oct. 2018 – Jul. 2019, Hamburg Germany

Landor is one of the leading branding agencies in the world. Helping them to bring their fantastic brand approaches to digital life I worked closely with them and their clients on a couple of game-changing services and products. My work included:

  • Digital brand transformation, Art Direction, and Lead Product Design
  • Technical consulting and feasibility approaches
  • Ideation and realization of apps, platforms, and services
  • Development

Lead Product Designer | Principal Designer (Freelance)

Jul. 2018 – Oct. 2018, Berlin Germany

Deutsche Bahn is a global transportation company 100% owned by the German government. Deutsche Bahn offers not only railway services for its daily 13mio customers but also has tons of other services such as car sharing, bike sharing, logistics, etc. To make these services share a common database, DB asked us to create an SSO for all of its services. An important part of that project was to make sure to catch the needs of everybody and offer a barrier-free service. We worked in a small team with about ten people over six months. I was responsible for:

  • Developing the design system
  • Guide development and technical feasibility
  • Identify needs & specify requirements
  • Prototype & User testing

Lead Designer | Product Designer | UX Designer (Freelance)

May. 2018 – Oct. 2018, Stockholm Sweden

I supported B-Reel Stockholm on an interactive tour project for one of their clients. The project included some high-level interaction analysis as well as creative problem-solving in a user-centric approach. My work included:

  • Product design for digital and physical solutions
  • AR interaction approaches for several tour stations
  • User research and prototyping
  • Technical analysis and feasibility
  • Architectural ideation

Teacher & Mentor (Freelance)

Mar. 2017 – Mar. 2018, Stockholm Sweden

Group coaching for a prototyping course

Lead Product Designer | Lead UX Designer | Motion Designer | 3D Designer (Freelance)

Jan. 2015 – Oct. 2017, Berlin Germany

At Bosch Berlin, I was responsible for the Product Design Lead of two of their digital products focusing on user-centric approaches of car owners. My work included:

  • Product Design Lead and Creative Direction
  • Ideation and realization of strategic approaches
  • Animation and 3d Lead
  • Managing junior designers

Lead Product Designer | Principal Designer | Senior Art Director (Freelance)

Sept. 2015 – Jan. 2017, Stockholm Sweden

At Spotify, we created two major projects: Spotify Community and Spotify Help along with several smaller projects in Stockholm HQ. Spotify’s Community is the heart of the platform where people connect, get answers, suggest new features and bond with the brand. Our job was to translate these values into a meaningful product everybody loves to use. My work included:

  • Developing design systems
  • Identify needs & specify requirements
  • Prototype & User testing
  • Align requirements with development team
  • Manage junior designers

Senior Art Director | Creative Director | Lead Product Designer | Lead UX Designer (Freelance)

Nov. 2013 – Dec. 2016, Berlin Germany

TLGG is a leading digital agency in Germany focusing on social media content for its clients. I did quite a view jobs and pitches with them for a variety of clients. I could help them with:

  • Ideation and realization of marketing campaigns
  • New business pitches and stakeholder presentations
  • Product design lead and junior designer management

Lead Designer | UX Lead Automotive (Freelance)

Aug. 2016 – Oct. 2016, Germany

At Kyocera, I was responsible for creating some interactive animations to showcase their new in-car displays. The product design was focused on highlighting their display innovations for the car industry including haptic feedback interaction models.

Design Coach (Freelance)

Jun. 2016 – Jun. 2016, Berlin Germany

At Zalando, we held an intense digital training session for their employees. The training included UX and UI Design insights as well as general creative solution management.

Lead Product Designer | Creative Director | UX Designer (Freelance)

Oct. 2015 – May. 2016, Wolfsburg Germany

At Volkswagen we realized a major project focusing on user interactions inside the car. We went with a user-centric approach and used design thinking for our design processes. We worked closely with engineers, salespeople, and customers to get a deeper knowledge of their needs and wishes. My work included:

  • Analyzing user behavior and conducting user interviews in real-life scenarios
  • Cooperating with engineers on new car developments
  • Building approaches for interaction models
  • Creative Direction and Product Design for the final approach

Lead Designer | Creative Director (Freelance)

Jan. 2015 – Oct. 2015, Berlin Germany

Head asked us to conceptualize and guide their new sportswear section. We planned and executed the complete strategy for the market release. My work included:

  • Ideation and realization of the campaign strategy
  • Art Direction and Implementation of their new sportswear section into their global website
  • Prepare and guide the photo shooting for the campaign

Senior Art Director | Lead Product Designer | 3D & Motion Designer | Developer (Freelance)

Oct. 2012 – Jan. 2015, Hamburg Germany

At Blast Radius, I helped to realize dozens of digital projects for clients such as Nivea, Castrol, Novartis, and many more. Together we created great brand experiences, product launches, and global campaigns. My work included:

  • Creative and Art Direction and Product Design of global campaigns, product launches, and digital services
  • Ideation and realization of global digital campaigns
  • Animation and 3d Lead
  • Development guidance
  • Management of junior designers

Senior Product Designer | Creative Director | Service Designer (Freelance)

Aug. 2016 – Oct. 2016, Berlin Germany

At YouX we worked on Sky’s new on-demand video service “Snap” which started in 2013. We created the complete product design and user experience with a really small team of three in 9 months. The product was focused on making a smooth user experience on all devices such as TV, tablets, and smartphones. I was responsible for:
Lead Product Design & Creative Direction
Prototype & User testing

Lead Product Designer | Brand Designer (Freelance)

Jun. 2014 – Sep. 2014, Berlin Germany

Creating 2014’s most innovative event app: Vamos’s mission was to organize and share local events with your friends. The app pulls events from Facebook, Eventim, Ticnet, etc. You can RSVP and buy tickets from the app when needed. I was responsible for:

  • Lead Product Design (iOS) – Webdesign
  • Prototyping and research

Senior Art Director | Senior Product Designer (Freelance)

Sept. 2013 – Oct. 2013, Hamburg Germany

In an effort to push people involved into amateure soccer, we created a campaign website for the DFB that featured those who were dedicated to the sport: players, fans, helpers, bar owners and many more. The website was showcasing portraits and the stories behind the people and their love for soccer. I was responsible for:
Product design and Art Direction
Managing junior designers

Senior Service Designer | Senior Product Designer | UX Designer (Freelance)

May. 2012 – Oct. 2012, Berlin Germany

At Fjord, I made a transformation from the advertising industry to real service and product design. My work was based on user analysis and research of actual needs. In these projects I was responsible for:

  • Product design and Art Direction of various products and services
  • Analyzing interaction models on map services on different devices and create new experiences
  • Managing junior designers

Senior Art Director (Freelance)

Jan. 2012 – Mar. 2012, Berlin Germany

At DDB Berlin I helped to create two bigger projects leading the Art Direction and ideation processes. My work included:

  • Ideation and Art Direction of several campaigns
  • Management of junior designers

Art Director

Mar. 2009 – Mar. 2011, Hamburg Germany

At Elephant 7 I started my career from a junior designer to an art director in 2 years. My work was focused on advertising products and services from a variety of clients such as Mercedes Benz, Samsung, Schwarzkopf, Allianz, MontBlanc, Unilever, Chrysler, and Nivea. I was responsible for:

  • Ideation and realization for short and long term campaigns
  • Designs for campaigns, websites and advertising banners
  • Prototyping and user research
  • Product design for apps and services on tablets, phones, and TVs
  • Animation direction and sound design
  • Storytelling and personas
  • Managing junior designers and training/coaching

3D Designer | Animation (Freelance)

Mar. 2009 – Apr. 2009, Los Angeles


Product & Service Design, UI/UX Design, Human Centered Design, Motion & 3D, Product strategy, Team leading, Usibility Testing & Research, Rapid Prototyping, Frontend Development


Figma, Sketch, Adobe Suite, Cinema4D, Invision, Atom


Design thinking, DesignOps, Agile/Scrum, Kanban


Red Dot Award 2019, Videonet Connected TV Awards 2014, IDEAID Best Design 2014, ADC Award 2013, Kontakter Client Award 2013, EURO EFFIE Award 2013, Red Dot Award 2013, 2 x Annual Multimedia Award 2011


Adidas, AddSecure, Allianz, Bacardi, Blohm+Voss, BMW, Bosch, Bracenet, Carlsberg, Castrol, Chrysler, Facebook, Head, Jonathan Johnson, Lange & Söhne, Manhattan Cosmetics, Media Markt, Mercedes-Benz, Lufthansa, Montblanc, Nike, Nivea, Nokia, Novartis, Richemont, Samsung, Schwarzkopf, Seat, Smucker’s, Spotify, Swisscom, Sky, Travelers, Turkcell, Unilever, Van Cleef & Arpels, Vodafone, Volkswagen, Walt Disney, Zalando