Spotify
Web Platform
Hi, I’m Eddy,
a Product Designer and Creative Technologist
Navigating the ever-evolving landscape of design, I stand at the intersection of innovation, human behavior, and communication. I'm guiding businesses through the digital frontier with insights gleaned from my academic foundation in sociology and bringing rhythm to the team with my background in music.
For over 15+ years, I've taken on key roles within various organizations, bringing about substantial growth and contributing significantly to the design landscape. My leadership expands beyond the immediate designs I create - it's embedded in the thriving teams I've developed, the budding talent I've nurtured, and the growth I've stimulated with mentoring designers.
Parallel to my leadership roles, I've been active as a strategist and designer, always prioritizing hands-on engagement in projects that redefine the industry and create industry-leading digital experiences. My work has been celebrated with numerous awards embodying my innovative and impactful approach to design.
Featured Work
Not everything we do can be shown in an image, but these cases should give you an idea on what it feels to work with me. See all cases
What my clients say
I'm blessed working with the best people in the industry and let their feedback speak for myself
Sometimes you need more than talent, sometimes you also need a personality that can lift the team whilst leading it and drive real innovation whilst having a great time doing it. If it's one of those times, you're going to want to speak to Eddy. A real bright spark with a huge skillset, that's an absolute joy to work with! 
Andy Barker Group UX Lead @Logitech
Where Eddy is there is JOY. Eddy and I met for a Volkswagen pitch at DDB in December 2011. We directly noticed how easy and quick we aligned and were able to build on each other ideas. I immediately felt safe with Eddy because I noticed that whatever happened with our project, team and deadlines his joy was always there. His personality is such a gift to be around. 
Anna Lundqvist Experienced Designer @Freelance
Eddy understands the importance of conveying emotion through design. His screen designs are remarkably polished and beautiful, but that's only half his talent. He rapidly develops a thorough understanding of user needs from UX and IA perspectives concurrent to design explorations. 
Mike LaVigne Founder @Clue
I have been blessed to work with Eddy! The minute we met there was electricity in the air and ideas were bouncing around. Eddy is not just a super talented designer, he is also a great person. Besides having a massive skillset from strategical design thinking all the way to perfect execution, he even codes. What else can you expect from a senior designer?! If someone would ask me to describe a unicorn designer, my answer would be Eddy Salzmann. 
Jan Luukkonen Business @Idean & Fjord
Bringing Eddy to a workgroup brings a lot of energy to the vibe and he's good at delegating and helping more junior designer grow. It's a pleasure working with Eddy! 
Elisabeth Nystedt Product @Spotify
It is rare that you meet a Design Leader like Eddy. I’ve had the chance of talking to him about where I stand in my career and what I want to achieve, and his suggestions and approach were the most useful I’ve received in the last 4-5 years. He quickly understands a person’s current level in their profession and he is exceptionally good at advising on how to handle difficult career decisions. Any technologist would be lucky to have him as a mentor. 
Nazlı Ceren Binyıldırım Experienced Product Leader @BCG Digital Ventures
Sometimes you need more than talent, sometimes you also need a personality that can lift the team whilst leading it and drive real innovation whilst having a great time doing it. If it's one of those times, you're going to want to speak to Eddy. A real bright spark with a huge skillset, that's an absolute joy to work with!
Andy Barker Group UX Lead @Logitech
Where Eddy is there is JOY. Eddy and I met for a Volkswagen pitch at DDB in December 2011. We directly noticed how easy and quick we aligned and were able to build on each other ideas. I immediately felt safe with Eddy because I noticed that whatever happened with our project, team and deadlines his joy was always there. His personality is such a gift to be around.
Anna Lundqvist Experienced Designer @Freelance
Eddy understands the importance of conveying emotion through design. His screen designs are remarkably polished and beautiful, but that's only half his talent. He rapidly develops a thorough understanding of user needs from UX and IA perspectives concurrent to design explorations.
Mike LaVigne Founder @Clue
I have been blessed to work with Eddy! The minute we met there was electricity in the air and ideas were bouncing around. Eddy is not just a super talented designer, he is also a great person. Besides having a massive skillset from strategical design thinking all the way to perfect execution, he even codes. What else can you expect from a senior designer?! If someone would ask me to describe a unicorn designer, my answer would be Eddy Salzmann.
Jan Luukkonen Business @Idean & Fjord
Bringing Eddy to a workgroup brings a lot of energy to the vibe and he's good at delegating and helping more junior designer grow. It's a pleasure working with Eddy!
Elisabeth Nystedt Product @Spotify
It is rare that you meet a Design Leader like Eddy. I’ve had the chance of talking to him about where I stand in my career and what I want to achieve, and his suggestions and approach were the most useful I’ve received in the last 4-5 years. He quickly understands a person’s current level in their profession and he is exceptionally good at advising on how to handle difficult career decisions. Any technologist would be lucky to have him as a mentor.
Nazlı Ceren Binyıldırım Experienced Product Leader @BCG Digital Ventures