Wild AI

Turn your female physiology into an unfair advantage

At WILD.AI, we unleashed the untapped potential of female physiology in the realm of athletics. Tailoring training plans, offering nutritional recommendations, and enhancing coach-athlete communication – all in harmony with each athlete's natural cycle.

My role was integral, straddling the realms of product design, research, and branding to deliver a holistic experience.

The onboarding process for the WILD.AI app was meticulously optimized under my guidance. A crucial element of the user experience, it was designed to be seamless, inviting, and informative, complete with a revamped visual design. The result was a harmonious blend of functionality and aesthetic appeal that ensured a positive first interaction for our users.

A key responsibility of mine was to carve out a new brand identity. This included defining the brand's voice, visual style, and core values, ensuring our mission to empower female athletes. I created a distinctive and engaging brand that reflected both the strength and resilience of our target audience.

Prototyping and testing are essential steps in product development. I led this process, creating detailed prototypes, defining testing parameters, and refining our product based on user feedback. This meticulous process allowed us to fine-tune the user experience, ensuring our app met the specific needs of our users.

Product design and information architecture (IA) were central to my role. I designed the user interface and shaped the underlying IA, ensuring the app was intuitive to navigate and visually appealing. This meticulous design process resulted in a user-centric product that supported our users in achieving their athletic goals.

In a world where design consistency can make or break an app, I took the helm in creating a comprehensive design system. This design language served as a backbone, guiding our team in creating a cohesive and consistent user experience across all touchpoints, ultimately strengthening our brand and enhancing our users' experience.